A global video games recruitment agency had a killer new offering — but their business development was strangled by hours of manual competitor research and generic outreach. By the time they'd identified a prospect, the rival agency had already filled the role. We binned the manual work entirely and built a system that does it all automatically — right down to a personalised three-email campaign pushed into their CRM, ready to launch.
In the ruthless video games recruitment market, speed is everything. This global agency had a killer new offering designed to poach studios away from rival recruiters — but their execution was completely bottlenecked by mind-numbing manual research.
To figure out who their competitors were recruiting for, the team had to trawl through anonymous job listings, play guessing games, and manually verify the target studios. If they actually managed to identify a prospect, they then had to waste hours writing tailored outreach campaigns from scratch.
By the time they hit send, the rival agency was already filling the role. This wasn't just tedious grunt work — it was a massive drain on time, energy, and lost revenue. Their process couldn't scale, and their competitors were winning by default.
We binned the manual research entirely and built a bespoke lead sniper using n8n and AI. The technical complexity is completely invisible — the client never touches a single line of code.
Now, all they do is drop competitor job listings into a Google Sheet. From there, the automated system takes over: it researches the top five potential studio matches, tracks down their LinkedIn and website, and finds the direct job posting. Once the target is verified, AI instantly drafts a highly personalised three-email outreach campaign — specifically referencing the studio's games, the exact role, and why our client's offering is the better choice.
It even writes the follow-up LinkedIn message and pushes the entire ready-to-launch sequence straight into their CRM. The recruiter's only job is to approve and send.
The recruiter drops a competitor job listing into a Google Sheet — that's the only human input required. The system immediately begins researching the top five most likely studio matches, cross-referencing job details against known studio profiles, game catalogues, and hiring history. It locates the target studio's LinkedIn company page, website, and the direct job posting — fully verifying the prospect before any outreach is triggered. No guesswork, no trawling, no wasted effort on the wrong target.
Once the studio is verified, Claude AI drafts a complete three-email outreach campaign — hyper-personalised to the specific studio, referencing their games by name, the exact role being recruited for, and a clear articulation of why our client's offering beats the competition. The tone, angle, and positioning are tailored per target. The system also generates a personalised LinkedIn follow-up message to land alongside the email sequence. No templates, no copy-paste — genuinely bespoke content at scale.
The complete campaign — all three emails, the LinkedIn message, the verified studio contact details, and the source job listing — is automatically pushed into their CRM as a fully structured, ready-to-launch sequence. The recruiter opens their CRM, sees a campaign loaded and waiting, and hits send. There is no manual data entry, no copying across tabs, no building sequences by hand. The system does the entire business development workflow. The recruiter just closes the deal.
We absolutely smashed our benchmark. The grunt work is gone. Our recruiters are focused purely on closing deals — the system handles everything else in the background.
Tess Kass — Global Video Games Recruitment Agency
We'll find it in a free 30-minute audit — and tell you exactly what we'd automate first.
Book a free audit →